FIFA, Crypto.com set Qatar World Cup sponsorship deal
Adding to its ambitious roster of sports sponsorships, Crypto.com will be the exclusive cryptocurrency trading platform backing the Qatar World Cup after bagging the deal for an undisclosed amount, the international soccer association announced on Wednesday, Asia time.
- Singapore-based Crypto.com stands to gain massive exposure, as more than 3.5 billion people watched the 2018 FIFA World Cup Russia.
- The crypto exchange will offer customers exclusive merchandise and chances to attend matches during the tournament, according to the announcement.
- “Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world,” said Kay Madati, FIFA’s chief commercial officer.
- Crypto.com seeks to expands its brand through exposure at sporting events, most recently advertising at the Super Bowl in February along with its rivals Coinbase and FTX.
- Crypto.com made headlines last November when it spent $700 million on the largest naming rights deal in sports history, renaming the iconic Staples Center in Los Angeles to Crypto.com Arena.
- The company also signed sponsorship deals last year with the football giant Paris Saint-Germain, the Ultimate Fighting Championship and Formula One.